Recently I’ve been observing a graphic trend of packaging and design that evoke a sense of old medical labels and classification. Personally I am quite a fan.
Glenrothes Whisky, via Lovely Package
Old Malt Cask liquor, via Lovely Package. Not a fan of some of the typefaces on here though, hand lettering might have been better
This one is my favourite, Karlsson’s Vodka, also via Lovely Package.
Incidentally I also love the logo. This is loto packaging, designed by Arutza Onzaga, P576
I really enjoy the idea of applying these aesthetics and principles to other objects, and I think that Jessica Hische’s book cover design below seems to convey a sense of the old, the medical and the organisational.. and it works really well.
Budapest book cover © Jessica Hische
I would love to purchased delicious baked goods and coffee in this packaging by Petter Hanberger.
